Category: Business

When asked about the key features of any popular retail brand, you might list the colour of its logo, its in-store experience, or the quality of its window displays. If we were to ask you about Starbucks, Greggs or McDonald’s, would you also describe the smell of the retail space?

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Shopper behaviour can be influenced within a physical retail environment with the combination of all visual, tactile and intangible elements. One sense that is used effectively to increase sales within certain retail outlets is that of smell, but how does scent marketing work?

Here’s the science bit

The sense of smell differs from our other senses. Smell is the first sense we use, and it is thought that this is why smell affects the part of the brain responsible for our emotions and memories. Smells can trigger memories more than taste, sight or touch.

Scientists have found that …

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If you wish to become successful, you need  to be great at influencing other people. Some think that being proficient  at your work is enough  to deserve success and recognition. Yes, that helps but if you would like be actually successful, you have got  to be good at influencing too.

Having specialized in this area for several years, my research and experience has identified seven key areas which lie in the centre of influencing skills. It has also resulted in the recognition that accurate assessment on how you measure is necessary so as you are able to concentrate your own personal development where it will have the best effect.

The Seven Critical Elements of Influencing Skill are…

  1. Self Awareness: The greater you know your self, a lot more likely you might be in order to influence others. This self awareness allows you to determine  what you might be with

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The information in this article about home improvement tips and tricks will surely help you get started with many of your projects. Not only will you save time, but also you will learn valuable resources to help you for all of your future projects. Simply use this guide and it will help you to discover everything you need to know.

If you have small holes in your wall, you can repair them by using spackling paste. Simply apply the paste to fill the holes and wait for it to dry. The paste may expand and crack, so you can apply a little more paste if needed. When dry, sand away any excess until the dried spackle is flush with the wall. Then paint the wall any color you desire.

Patch the holes in your walls with toothpaste! Yes, this is definitely a temporary cover up but it works to hide …

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